Travel Slow & Deep

In Italy slow stands for deep and mindful, not for the opposite of fast.

Sorrento Coast @Sunset - La Dolce Vita

It is not so much that the pace is more laid back, but Italians put a higher value on other values (meals, family, catching up with friends, solidarity), rather than merely doing things fast.

While much of the rest of the world equals “fast” to “good” (How fast can this be done? How fast can you deliver?), in Italy it is quite the opposite. The reason is that in Italy, more than any other country, what is hand-made and produced on order is considered a sought-after quality. However, what is locally produced on order takes more time. So “slow” has always stood for quality.

For Italians time is simply subordinate to other more important values: authenticity, family, excellence and master ship. Where everywhere else most people tend to be competitive in terms of price or time, Italians strive for excellence, even in the most everyday tasks.

The fact that Italians are able to take plenty of time for family, meals and communication, doesn’t mean that they can’t do things faster (actually, Italian waiters work pretty fast as compared to many countries), it just means that they are conscious and mindful.

It’s that same type of mindfulness that will make you fully appreciate your time as a “slow- traveler” in Italy.

So if you like it “slow”, join us on our private tour in Spring and Fall.

Arrivederci Mic & Simo